CAAM Ayurveda Business Course

“A wise person should have money in their head, but not in their heart.” 

Jonathan Smith

Being an Ayurvedic Practitioner is a unique and rewarding path, but success is not one-size-fits-all. You define your success by embracing your passion, taking ownership, and setting your vision. Through calculated risks, self-challenges, and a solid game plan, you can enjoy both professional and personal fulfillment.

Join us to build your own cycle of success—one that elevates your practice, your profession, and our collective community. You’ve invested in your knowledge—now it’s time to take the next step and launch your Ayurvedic business with confidence!

Embodying Entrepreneurship:

A Step-By-Step Guide to a Successful Ayurveda Practice

This comprehensive program was designed to guide new Ayurveda Counselors and Practitioners on their entrepreneurial journey. With practical resources and expert guidance, you'll be empowered to launch and run a professional, ethical, and financially viable Ayurveda business—one that allows you to fully live your dharma.

Stay Tuned to Register!

As a Participant in Our Online Program, You Will:

  • Design a Consciousness-Based Practice: Build a thriving Ayurveda business that nurtures body, mind, and soul for both you and your clients—while ensuring it's legal and ethical.

  • Master Electronic Record Keeping: Learn best practices for maintaining secure, efficient, and organized digital records.

  • Navigate HIPAA Regulations: Stay up-to-date with the latest HIPAA rules, agreements, and compliance measures to protect your practice and clients.

  • Brand and Market with Integrity: Align your branding and marketing with your dharma to effectively communicate your healing services to the community.

  • Develop Essential Business Skills: Gain the tools to budget, manage finances, and ensure the long-term success of your Ayurveda practice.

  • Join the CAAM Online Community: Connect with fellow practitioners, share insights, ask questions, and build lasting relationships with like-minded colleagues and mentors.

By taking these steps together, you'll not only strengthen your personal journey but also help build the larger Ayurvedic profession. We're here to support you every step of the way.

Invest in your business, Invest in yourself

You've already invested in your education—now it’s time to share your knowledge with the world by building your unique Ayurveda business! Get the CAAM members-only program for just $500.

This offer includes:

  • 12 comprehensive online classes

  • Access to Q&A sessions and group discussions

  • Access to valuable documents and resources

  • Unlimited access to the CAAM Member Online Community

Program Schedule

  • Each online monthly meeting will be held online the first Tuesday of the month from 8 AM to 9:30 AM Pacific Time. Marilyn will speak for about 45 minutes on a topic and then the next 45 minutes will be Q&A as well as open discussion.

    PLUS 3 BONUS MEETINGS! We have designed this 12-month program for new Ayurvedic Professionals and established Professionals that would like to expand their businesses. Through development discussions we have come to the conclusion that new professionals would appreciate a little more ground work. To make sure we are serving everyone we have decided to add 3 bonus meetings to the beginning of the course! These will be offered at no additional charge and will be open to all members. The topics covered during the bonus offering will be expanded upon further during the program. This will also be a chance to review the schedule of topics as a group and determine if anything should be added before we get going. 

    Everyone’s voice is important!

    All participants will walk away from each meeting with actionable steps needed to build their Ayurvedic Business or Practice. Participants will also have 24/7 access to the CAAM Member Online Community where they can work through each step of the program, ask each other questions, workshop ideas, and get guidance from mentors. 

    If you miss a class or start late, don’t worry! The recording links will be shared with participants after so that you can go back and review.

  • BONUS MEETING #1: Ayurveda: The Healing Revolution

    Join us for this first meeting where we delve into the bigger picture of the Ayurvedic landscape, understanding its current transformative impact and global relevance. Discover why launching your Ayurveda business is so important, as we witness an empowering movement towards holistic wellness and an increasing demand for ancient healing practices. Embrace the opportunity to contribute to this grand paradigm shift and make a meaningful difference through your entrepreneurial journey in Ayurveda. We will also discuss the current slate of meetings so that we can adjust and ensure that what we have planned is what you need to thrive.

  • BONUS MEETING #2: Starting to think like an Entreprenuer

    Learn how to think and act like a seasoned entrepreneur, equipping yourself with the diverse skill sets needed to bring your business idea to life. Most of us won’t have a big budget for Design, Branding, and Marketing our new businesses. Let’s explore how to find and use free resources to bring our businesses to the world. 

  • BONUS MEETING #3: Strategist Business Essentials

    Identify your business goals, define your specialized area of focus, and understand the unique needs of your clients. Gain the insights and strategies necessary to thrive in the Ayurveda industry and effectively cater to your clients’ specific requirements.

    December – No meeting during December so that we can all spend time with family for the holiday

  • 1.  Mindset Regarding Undertaking the Journey of the Head and the Heart. Both your Head and your Heart are in different areas of your business.

    • What do you know, what are your talents?

    • What do you not know and need to learn?

    • Where are you going to learn it?

    Get the tools to explore your: vision, lifestyle and your goals.

    Learn how to put it down on paper and break it down into actionable items.

  • 2.  Branding and Marketing Kick Off: 

    Branding, Marketing, Advertising, Public Relations –  Your CV and Communication Packet, and Social Media.

  • 3. Setting up an Accountability Partner and Creating a Business Plan

    How and what to write and who should see it? Capture the Vision in your Heart and let the abilities in your Head transform your vision into a reality that can be a living experience and service to those who visit you. Who should see it? How to determine your goals and create the roadmap to get there. Create the mindset and then the pathway of measurable items so you stay on track.

  • 4.  Budget and Financial:  Both Personal and Business Budgets. How to set your fees and the mindset to ask for it. Finances are energy in your physical form. Learn to measure if you are on track or need to borrow one more time from either someone you know or your other businesses and funds. Learn how to make the Business self sustainable.

  • 5.  Paperwork or Information that Must be Collected. HIPAA, the how and what. We are part of a greater whole. Organizations set up in the government to safeguard the Consumer from exploitation. Healthcare has higher standards. Learn the requirements, tools and forms that are mandatory for all healthcare practitioners.

  • 6. Delivering the Report of Findings to your Patient and/or Family Members. What to include in your Report of Findings and How you communicate it. All clients and patients coming to Ayurveda are familiar with the terminology. We have to explain things to them in a way that they can understand and use the knowledge when they leave our office. This is a mandatory requirement. Come and learn about how best to do this.

  • 7.  Safety- Managing your Elements of Risk, both Personal and in your Business. Understanding OSHA, ADA and the Joint Commission. These requirements are for the protection of the Consumer and you as a practitioner need to get into the mindset of how to protect yourself while following these guidelines.

  • 8.  The Mindset of Working with Other Professionals. Networking and  practicing the legal request of health Records from other Practitioners they are seeing. Do you request medical records for your patients? If not, WHY not? A list of 25+ reasons WHY to request records. A continuation of our discussion on sending for medical records.

  • 9.  Interfacing Documentation with Medical Records. Documentation creates credibility and respect for the Ayurvedic medicine and the trained providers. Discussing Benjamin Bloom and the classification of intellectual behavior that is important in learning. We will also discuss the four sections of documentation and how to write them.

  • 10.  Ethics: 10 Boundaries Not to Cross. Why TM providers are held  to higher standards. Working within your Scope and Ethics for an Ayurveda Professional.

  • 11.  cGMP and HERBS. Herbs are a very important part of the work that we we do. The regulations around Herbs are constantly changing and it is important for the Professional to be up on them so they can freely practice and offer their services.

  • 12.  Leadership and YOU

About your Instructor, Marilyn Allen, MA

Marilyn Allen has been teaching at Traditional Chinese Medicine schools for over 40 years and now brings her expertise to Ayurveda.

She has been the United States representative to the World Health Organization (WHO) since 2005. This journey has helped to establish a set of diagnostic codes for Traditional Medicine. These codes were released in February 2022. At the beginning of this process, WHO said that Traditional Medicine would be the first to have a set of Diagnostic codes and that Acupuncture was opening the door for Complementary medicine.

Ayurveda is the next discipline of medicine to establish a set of diagnostic codes to be included in the International Family of Classifications. This is happening now! (Learn more about this throughout the course)

She also serves as the Editor of “Acupuncture Today” and teaches Practice Management classes in numerous Acupuncture schools across the US. Marilyn also currently works in the Complementary Healthcare